The probability of being struck by lightning is 1 in 600,000. Given those odds, we’re forced to up our game. You’d probably catch us walking under poles, trees and other potentially dangerous bolt-attracting structures during a lightning storm. We know better than to leave things to chance.
Inspired by everything around us and putting a little bit of ourselves into all our craft, we inch closer to being struck by a genius of an idea. Sci-fi graphic novels, the favourite song , a killer hangover, delicious gelato - anything that draws emotion is dutifully infused into our ideas. Everyday we chase the lightning bolt. Trust us, it’s a pretty awesome feeling knowing we had a hand in babying a brand.
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